Creating a business out of flipping websites has only ever really been a two dimensional task. Either you sell websites that you create, or you buy websites, then sell for profit. But what if you were to offer a service to the both of these business models by providing a website brokering service to help them focus more on the tasks that make money?

I have been flipping websites for clients for some time now, and apart from loving this job immensely, it has taught me all about website flipping from the inside out, plus at the same time, it has earned me a steady income by providing a service to my happy clients.

So, why would hiring a website broker help you? First things first, selling a website is not as simple as listing it and running with it, there is a large part of sales psychology that happens when you create an auction, and in large part, this can be the big difference between selling a website for a small amount, and selling the same website to the right market for a large dollar amount. This is why some people prefer to reply on a website broker instead of attempting to sell it themselves, and believe me, there are more important things that a lot of internet marketers can think about learning in their valuable time than sales psychology!

What does a good auction consist of? First things first, it should contain useful, relevant information, that is directly to the point, and in an honest and transparent manner. Anything less will almost always result in a lack of trust from potential buyers. One of my favourite tactics is to never set a dollar value for the site, as every website holds a different dollar value to every prospective. At the same time, a lot of us tend to outsource our sales copy, as this again is very time consuming, and differs from market to market.

Creating a good quality video that takes the potential buyer through the website statistics is also a great step, as we all know, video is massively engaging, and if you provide the kind of information that will sell a website in video format, that you can link to, or embed in an auction, you will always increase the chances of your website selling for a higher dollar amount. Not all of us are that comfortable sitting in front of a camera, or making our voice all that public.

In fact, my use of video in my auctions is the single most complemented and imitated method that I use, so that must say something about the effectiveness of using video in order to sell.

Lets not forget that if you hire someone who provides a website brokering service, you would be hiring someone who has a proven sales record, and who has outstanding customer service skills. Selling a website is only half of the process, the other half is customer retention. When I flip websites for clients, I tend to keep in regular contact with buyers, and ensure that the post sale process is done in a specific order, so that customers automatically become return customers, and that they spread the good word of mouth. The best kind of customer is a return customer.

Now, I am going to ask you, do you think that you can provide all of the above in your next auction? This is where hiring someone who can provide a website brokering service can be of benefit to you, not only are you taking a large load off (lets face it, selling websites is very time consuming), but a professional can make sure that your website will always sell for a higher dollar amount.

Again, this is only a very new area that has not been largely tapped, however, it is just another way in which people are capable of making an income online, especially in the market of buying and selling websites.